California reclaimed by Mexico? That's the Absolut truth
Your humble correspondent was tickled to see this poster advertising campaign running across Mexico City this week.
Absolut’s global advertising agency TBWA, and in this case their Mexican branch TERAN\TBWA, came up with an excellent, geographically specific angle.
The agency makes a play on Mexico’s ambiguous, love/hate relationship with its northern neighbour the United States. A map of the top half of the Americas is displayed, only in this version California, Arizona, Texas, New Mexico and other northern states remain part of Mexican territory, as it was before Mexico lost out to the US in the Mexican-American war.
Given Mexico’s national sense of pride and the often cited fact that California, as we know it now, once belonged to the Mexicans, the campaign will be warmly and no doubt humorously received south of La Frontera.
MexicoReporter assumes that Absolut is unlikely to run this campaign north of the border, but what if it does?……
Category: media, united states
We should immediately remove all Mexicans back to Mexico,and never let them back in. All honor to the Great Polk and the Heros of the Alamo. Up with America .Up with the White Race. Restore the Constitution and the Republic will live!The Race is everything, Nothing outside of The Race. Love Your Race!
I don’t guess ASOLUT will be doing one
showing the Islam Nazi’s taking over
North America. They’re not very good
drinkers. Have to do it on the sly
I find it really SAD, that America, has completely LOST its sense of humor!!!
This ad was for a Mexican demographics. SO WHAT, if it shows a map that is not real! 90% of ads these days show something that is NOT REAL.
We have become a nation of isolated, grumpy, humorless, people.
We should be focused om much more important things, like getting our men and women out of Iraq.
So relax, sit back, enjoy life and leave Absolut alone.
I am American Indian, “T’sa-la-gi” or “Cherokee” (Eastern Band), as the English and American colonist came to call us. You want truth and not revisionist history? How about this novel approach?…”We” were here and are here long before any Europeans. Yes DeSoto came through our part of this land. He did not conquer us. Just ask any Apache…they were not and are not Mexican! We liked the Conquistador mind set about as much as “Manifest Destiny”. I recently heard a United States postal employee tell me it was “there (Mexicans) land first”! I held myself back from skinning him. I told him We did not speak Spanish…we speak T’sa la gi”!, and” before he thinks he speaks truth, he should first know it!”
We have a new saying on the “Rez”…America,” Love it or Give it Back!” Absolute is just another company making profits on peoples fantasies, or in this case a national one. The problem is it adds to what ever degree a sense of credence to their fantasy. Shame on you Absolute.
Texan’s, including those of hispanic origin, handed Santa Anna his ass. Texas will never again be subject to Mexican authority. We celebrate that fact annually. Mexico needs to get over it or bring it on.
My ancestors were Yaqui. This land was originally occupied by the Native Peoples and not the barbaric, spanish speaking mexicans–The spanish language is, in fact, the language of my ancestors slave masters.
Through enslavemant, rape and murder the land of the Native Peoples was taken by the barbaric mexicans. mexicans will, with a straight face, try to convince you that they outlawed slavery long before America but the reality is that they were selling Yaqui’s into slavery as late as 1910.
The land depicted in the Absolut add was mexico’s only because of its brutal conquest of the Native Peoples.
Absolute and their ignorant, sel-righteous and egotistical swedish fools can go to hell!
No more Absolut for me. But what really hurts is that I’m gonna boycott their newly purchased brand Pernod also. You can always drink another vodka but there is only one Pernod / Ricard.
UH OH…guess we made a bad hire!!!!
It doesn’t matter to me…………
……I’m dead!!!!
Bingo!!! Up to now, US did the same thing, invented middle east maps, and nobody reacted. Why US citizens are so frustrated at this time? And that is truth. US captured this area which was formerly belong to Mexico.
You can contact V&S Groups (the parent company of Absolut Vodka) at the following email and web address:
info@vsgroup.com
http://www.vsgroup.com/en/Contact/Website-Feedback
I urge everyone to contact them and express disapproval of this ad.
what is wrong with you guys? Americans are screwing up everybody else’s land saying that you have a democracy you can discuss anything. When someone do the same to you you scream and start boycott calls. Don’t you guys have democracy? go and drink a lot of absolute vodka.. even more than before…;)
I guess Absolut the TEXANS kicking the Mexican’s butt at San Jacinto.
Get the facts straight. Texas belongs to TEXAS and Mexico has no rights to it anymore.
General Ulysses S. Grant’s views about the War
President Ulysses S. Grant, who as a young army officer had served in Mexico under General Taylor, recalled in his Memoirs, published in 1885, that:
“Generally, the officers of the army were indifferent whether the annexation was consummated or not; but not so all of them. For myself, I was bitterly opposed to the measure, and to this day regard the war, which resulted, as one of the most unjust ever waged by a stronger against a weaker nation. It was an instance of a republic following the bad example of European monarchies, in not considering justice in their desire to acquire additional territory.” [3]
Grant also expressed the view that the war against Mexico had brought God’s punishment on the United States in the form of the American Civil War:
“The Southern rebellion was largely the outgrowth of the Mexican war. Nations, like individuals, are punished for their transgressions. We got our punishment in the most sanguinary and expensive war of modern times.” [4]
In 1879, while in China during his post presidential world tour, Grant told John Russell Young: “I had very strong opinions on the subject. I do not think there was ever a more wicked war than that waged by the United States on Mexico. I had a horror of the Mexican War, and I have always believed that it was on our part most unjust. The wickedness was not in the way our soldiers conducted it, but in the conduct of our government in declaring was. We had no claim on Mexico. Texas had no claim beyond the Nueces River, and yet we pushed on to the Rio Grande and crossed it. I am always ashamed of my country when I think of that invasion”
Wake up you absolut idiots, Mexico lost. this is our country I for one will make sure no map like that ever is shown again.
Absolut idiots to think we will ever drink the vodka of sore losers. Yes sore losers, Mexico lost we won…
I wonder if any of you Idiots ever read a book much less a history Book. A great ones is CUSTER DIED FOR YOUR SINS!!!!!!!!!! by vine Deloria if you did you would know that it wasn’t till the white Man found gold in them Hills that the native tribes in Cali and Oregon were Destroyed. they crossed the border broke the treaty that said no white man could take native lands as long as we lived in peace. Broke the law of the land and the U.S.Gov did nothing to stop them matter of fact it sent there Army to protect the White illegal immigrants. .Like Justin timberlake Said “what goes around comes Back Around”. I am A Native American and Have felt the sting of the systemic INJUSTICE,so excuse Me while I cry you a River, Or maybe not you would just pollute it kill all the salmon and otters.then give the water rights to a hydro corp, who would over charge you till your family is on food stamps. But thats ok white America doesn’t care if they are slaves Just so long as they can look down on someone else. when will we wake and understand that we are all being played by the oligarchy. white race? black race? red race? yellow Race? brown Race? this is not ah race stupids its called humanity.And in the end we shall all gather at the River and receive the Great spirits thanks and love for taking such good care of his Greatest Creation life! Not! No really though I’m pretty sure God is gonna be psst off and ready to dole out some payback. I hope you got your excuses ready The Big Guy might buy your BS, but I don’t think so.and Remember this “Call something Paradise and Kiss It Good Bye” The Eagles1977.peace and forgiveness to all. Raymond G.
How many times you people wrote the word absolut in this post? think about it, I belive mexicans don´t need texas and the others states anymore, because it´s full of racist people
when they don´t hate black people you hate mexicans or homos or poor people…anybody who looks different than you
there was a war and you take the territory, ok for me, thats history…we still have a beutyfull country with greats regions and persons we don´t need hate and make war with every country that think different because we aren´t afraid of other people.
Thats nice! Maybe Americans think about give it back to Mexico..
Like they want to give Greek Name Macedonia to SKOPIA (FYROM)..
Great Add.
I love it!!!! they should make one with Alaska included in a Russian Map
Salud Amigos!!!!
ypа!!!!!!!!!!!!
Perhaps this ad will remind us of the seemingly collaborative role the Swedes played in WW II by allowing Nazi Germany access to its rail system so as to aid them in their occupation of neighboring Norway. Let’s redraw that map, shall we? In the meantime, their overrated Vodka can take its rightful place along side of Popov.
Okay let me get this straight. According to Mexico the United Staes “stole” land from them during or after the Mexican-American war. That is like saying Israel stole Palestinean land after the 1967 war. Oh that’s right….Some ignorant people actually believe that too.
Tell you what why don’t we just go back to the maps of the let’s say… 1400′s and tell the people today that it is justice and deal with it.
Give me a break….give us all a break and try to make your “current” map/area a better place to live instead of trying to cause more problems.
I have always enjoyed Absolute but will be finding another brand.
Folks, Absolute is crappy vodka! Most Mexicans would not drop 3 months salary on a bottle of vodka when they can drink cheap tequila all day!!! Let the Americans pay $50.00 a bottle for an American owned tequila company called Patron!!!
See, they already invaded us! No borders………. !!!
Better yet, in an Absolute World the Mexicans would take up the defence of Sewden.
In an Absolute World we could ban Absolute
This is very stupid, but is true in the future Los Angeles will be Mexico, I´m sorry gringos.
Good job absolute now every american who sees your add will never drink your brand again.. But hey atleast you appealed to all the mexican people.
Should we have an advertising campaign that depicts a map of the middle east, showing a pre- Israel map, labeled- Absolute Palestine. In no way am I bashing Israel or Jewish people; however, imagine how people would feel. Dumb move Absolute…
With those old borders in place, can you imagine a Mexican from the southern end of the country traveling the extra 1000 miles to jump the border fence?
Long way to go to illegally immigrate and be able to afford that Absolut swill…
Absolut is a Finnish company, recently bought by a French company.
This is so funny coming from Finland, who were forced to cede land to the USSR by force, before becoming an Axis Power supporting Nazi Germany in WWII.
Absolut has now apologized.
I just wish the Dallas Morning News would apologize for name its 2007 Texan Of The Year, The Illegal Alien.
It will be USA. The biggest empires the world has been made based wars and land theft, as the United States has done for invading other countries, which is why the Americans are not well seen in the world, only they create their heroes and they believe . Like the others will fall well empires USA, most people in the world will be more happy that unhappy. Mexico will have no problems in recovering its territory. ASI SERA.
In an ABSOLUT world, whitey would have stayed in his own land! You bastards invaded our land, massacred our people, raped our women, brought the plague and eventually turned us into foreigners on our own soil. Ain’t that a bitch!!! To this day you keep invading other countries and imposing your laws and beliefs on them. No wonder the world hates you. Why do you even give a shit about the ads that go on in other countries?
Well, guys. That map in the ABSOLUT ad is of México prior to the “American” invasion. It’s only a matter of time before that map returns to its original state. You know it. We all know it. And that is the reason for all this anti-mexican sentiment. What makes it worse is that you can’t do anything about it. We are here, we are multiplying, and we are not going away. But relax. There will NOT be a war. We don’ t want a war. It won’t even be necessary. We will simply become the majority and take over… PEACEFULLY.
The fact of the matter is this: White people do not reproduce as much as us. You guys are just growing older and dying. Sorry! Now deal with it. One word of advice… Learn SPANISH… A.S.A.P. Time is running out! Adios y buenas noches.
Before I go, I’ll say this. I don’t normally drink vodka. I’m a Tequila drinker. But I suddenly have a craving for some vodka. I think I’ll buy ABSOLUT. Yeah!!!
Americans were horrified, and they were outraged to tremble by a simple ad campaign of a vodka. The truth is that historically there is Mexico, and proof of that is that we are returning to conquer, one day we will be more Mexicans in this land that is not strange to us. You can not hide that great truth, and we as Mexicans we do not offend in Absolutely nothing, unlike encourages us to continue expanding our consquista silently, in which we have the backing of all of Latin America.
wow, this absolut guys really made me happy!!!! i will drink no more than vodka NOW….and will encourage everyone i know to do so! i proud be mexican…you americans think you rule the world…..poor little bastards, open your eyes, history will repeat, and our lands will be return to those who really worked them….Emiliano Zapata was right “la tierra volverá a las manos de quienes la trabajan”…..learn spanish you racists!!!!!!!!!!
EXCELLENT AD ABSOLUT…..mexico venerates you!!!!
Jajajajajaja que bien me ha hecho leer la sarta de babosadas de estos “gringuitos” jajajajaja cuánta preocupación por un SIMPLE anuncio publicitario. Será acaso que como sabiamente decimos aquí en México que “el miedo no anda en burro” o que tal vez “sienten pasos en la zotea”????????’
Acéptenlo, muy pronto serán más los mexicanos que habiten en Estados Unidos que los propios gabachos.
Me pongo de pie por ABSOLUT, que hue…..que valentía….mis respetos. Será Absolut de ahora en adelante, no hay vuelta atrás!!!
This is amazing! At least there are a few bloggers with some sense about history etc. It’s an ad campagin people, with an actual map from a long ago era. It’s not encouraging a coup or revolution or the likes. My own people, “gabachos,” appall me with their lack of a sense of humor and their sensitivities on their sleeves. When will they learn that no one is trying to “invade” the country as politicians would have us believe, that Tijuana wouldn’t be the slum it is if the US didn’t try to run the world, that Mexico is full of beautiful places and beautiful people, that people aren’t “illegal,” that there is plenty to share with others.
Cheers Absolut! I like your campaign!
it’s so interesting how it’s so shocking for Americans to see such as ad as this Absolute Vodka advertisement which basically states the south western U.S. belongs to Mexico. and yet, Americans see no problem with people such as those in Kosovo trying to steal land in Serbia. and even go so far as to condone the independence of the illegal declaration.
Let’s change things… What if an Absolut ad showed
“In an Absolut World” and depicted the US extending into Mexico…LOL..LOL… Lighten up everybody its just an ad.
**But relax. There will NOT be a war. We don’ t want a war. It won’t even be necessary. We will simply become the majority and take over… PEACEFULLY.
**encourages us to continue expanding our consquista silently, in which we have the backing of all of Latin America
**Los Angeles will be Mexico, I´m sorry gringos.
**Learn SPANISH… A.S.A.P. Time is running out! Adios y buenas noches.
Thank you Absolut for bringing to our attention the agenda of many Mexicans. We now not only need to defend this great country from those who are willing to attack us from the air, but from those who walk over our boarder.
Well – sure – the add is nearly funny (as Victory put it), but it is pushing buttons – was meant to push buttons… And that is great – if pushing buttons is one’s plan…
I personally think it will work wonderfully for the money laden hardworking Mexican people – they might buy more of this vodka.
My hard earned American currency will choose a new vodka – how is that for button pushing?
My My, how a whimsical and silly ad created by a bunch of Chilangos for their puppet-masters in the northern climes of Europe, has stirred the kettle of American gad-flys and fear mongers. A good benchmark to where the United States stands in this global mundo that we all spin around in. No longer does Ozzie and Harriet rule the airways (make way for George Lopez!!). No longer is racism institutionalized as it was a full 40 years ago almost to the day when Martin Luther King Jr., got shot down by a hillbilly and his cohorts. Man, the Anglos and their henchmen are really pissed off, even by ghost of the past! And well they should be a bit spooky. La Reconquista, my friends is just another way of labeling change in America. It is happening! The vanguard can be seen in every hotel that needs rooms cleaned. In every customer service phone call you make that asks ‘ press 1 for Spanish, 2 for English. It is a seminal part of your rodeo, your 10 gallon hats. Whenever Latinos gather within our borders for a soccer game, for political marches, records are broken. It is the battle cry of purveyors of fast foods at Taco Bell, McDonalds, Starbucks. Most meats that you buy , lettuce that you toss, and bananas that you peel have been prepared for your table by Spanish speaking/surname people. What is the No#1 vacation destination for Americans? Mexico! Can you say 40% of the population in our most populace States already has Mexican/Spanish ancestry? No invasion? What do you call 30,000,000, people of Spanish surname/language origins pouring across our Southern borders in less than a decade! Is it no wonder that people of European ancestry are freaked out over anything that peels the surface of the Chicano/Latino onion that lies just below the surface of our American society! And now to on top of everything, to have Absolut make a play for the tequila drinking crowd with a cartoon-like image that most historians immediately dismiss as inaccurate and purely commercial! When will it end. Sorry, but this is just the beginning. Hey what comes around goes around. I never did like vodka, no matter how expensive it got. Give me mezcal with its gusano that I would rather suck down. Sure beats a watered down Bud!
My family came here LEGALLY in 1912 & did everything they could to CONTRIBUTE & ASSIMILATE. Why do the Mexican immigrants REFUSE to simply follow the laws & migrate to the US legally. I have no problem w/people coming here as long as they do so legally & are willing to become US citizens. Being a US citizen means LEGALLY contributing to society like the rest of us by paying taxes & assimilating into our society. Most illegals are paid under the table & escape paying taxes. Those taxes pay for the roads they drive on, the hospital emergency rooms they use w/o payment & the schools their children attend. Why should they get those benefits w/o paying for them like the rest of us.
BTW-Former Mexican lands were not “stolen” as so many keep saying. Throughout all of history wars have been fought & lands have exchanged hands all over the world & no monetary compensation was given to anyone so quit crying about it. Mexico LOST the Mexican-American war over 150 years ago.
I will NEVER buy Absolut vodka again.
“Gringos”, ABSOLUT-ly stupid, for having bush 2 times as president
This is amazing!! How can you United States citizens (no, not “americans”, that’s for all of us who inhabitate this continent) be so proud of your country and so offensive about others?
Maybe that’s why you are in trouble with too many countries.
This is just a stupid (yes stupid, because that’s history and it’s over) ad about a bad product… then… why do you use any opportunity to talk shit about anyone outside USA?
I just wish you all keep the same… so you can continue getting into troubles with every country, and so your young racist soldiers get killed and exterminated little by little.
Stupid racist people… why can’t you see that we are all humans and should be able to live in peace? No matter if you live in a country with that many opportunities or I live in a country with the greatest people? Every country has something beatiful to share, and also every country has serious problems with their own people…
Enjoy the enjoyable, and allow every country to solve their own problems.
Please stop consuming drugs, so our narco problems get dissolved because of the lack of market?
Have a nice day.
haha this is the most funny thing i have ever seen!!!!!!!! just because the stupid gringos and their corrupt and cruel goverment isn’t over yet doesn’t mean mexican ppl are the worst!!!!!! Grigos: american people without traditions, culture, color, variety, and big fat people! did you know mexicans don’t travel in burro or wear big giant sombrero?! well that’s the deal!!! US PEOPLE WOULDN’T BE NOTHING WITHOUT IMMIGRANTS! i’d like to see one of gringos working and earning 10 dls hahahaha USA is hated by all the world because of his way to end with this planet!!!!!
Love the add!!!!
Get over it ppl theres more important things to worry about like keep ur fu…in house, get bush out of the w.house, and keep hilary out of it
Grey goose is great, but i’ll get an absolut bottle from time to time.
Viva la Mexique!!!!
How stupid are Mexicans? The problem lays with your corrupt government!
The Mexican government want all you “illegals” to come to the USA and send money home to support the rich. You should be staying home and fighting for change in your own country not here crying about racists or this is your land. If the usa gave the land back, it would be just like Mexico is now and you would be crossing the border once more.
Wake up, change your country. Protest in the streets of Mexico! Have you no pride for your country. I am from Ca. and I have travaled all over Mexico. There are alot of very rich people in Mexico and the rest are dirt poor. Time for the mexican people to take some pride in their contry and themselfs and stand up. Do not come to the USA to clean tolits, and pick apples, or you could give Mexico over to the USA and we will all live better.
In an absolute world, Mexico would still be spain.
It would be alot cleaner and better off.
Great add…Americans getting upset by it should realise that it is an ad aimed at mexican consumers, it clearly was not mean’t to suggest mexico should invade the US. IT’S A JOKE! Seriously, anyone who is getting upset by this needs to… have some have a couple of shots of vodka and chill out!
I am an American. I don’t drink vodka. I am appalled at the attitude of many of my country-people who decided to speak out at this site. Consider that your response to this ad says more about the people of the United States than anything the ad can say. Racist, self-obsessed, myopic would be a fewer of the nicer things that could be said. For many in the rest of the world this will simply confirm all of their worst thoughts about Americans. We’re pissing and moaning over a meaningless advertisement while thousands die daily in other countries because of American crimes of commission and /or omission. If you want to get upset, do it over something important — something that really matters. If you must be a red-neck, ugly American, ethnocentric idiot — please have the sense to shut up.
hey gringo, here the news:
The good : Its only an ad, nobody take it seriously, its just fun. Es pa curarsela nomas.
The bad news: we are here right now. we are not in a hurry so the time es nuestro.
Take it easy, maybe – if you never gonna drink Absolut- you could mix one coronita whit cabo wabbo (somebody say just one?) Salud gueros, sigan dormidos. Su pais está en bancarrota y se ofenden por un pinche anuncio.